Discover the magic of light at Safaripark Beekse Bergen.
I had the opportunity to create the design language for Beekse Bergen's Light Safari campaign. As Safaripark Beekse Bergen has long been known for its safaris, we emphasised the magical light through out the brand identity and the different touch points.
The chosen typography totally suits Safari Park Beekse Bergen, a font where the animal characteristics were highlighted.
The colour palette is based on the colour theme's of the different areas along the route at the park.
What's in store for you video was made by Beekse Bergen.
The Light Safari TV commercial concept by Sander Rietdijk & Woolf Franssen.
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Client — Beekse Bergen / Libéma
Gerben Timmers, Alma Mohaupt, Dave Wings, Miriam van Riel – Peters, Rens Willemsen (Beekse Bergen / Libéma)
Agency — Talpa Network
Strategy — Wouter van der Pauw
Account — Fabian Meeuwisz, Claire Schaeffer
Projectmanager — Lydia van Zantwijk, Lydia van Lieshout
Creatie — Sander Rietdijk, Woolf Franssen
Lead Designer — Davidson Lopes
Head of Production — Jenny Bakker
Creative producer — Yan Knibbe
Productiemaatschappij — Holy Fools
Regisseur — Amir Zaza
Executive Producer — Frank de Kok
Producer — Frank Coenen
Lighting cameraman/D.O.P. — Tonko Bossen
Gaffer — Frank van Hekken
Editor — Jorien Voogd
VFX — Stievenson Lacroes, Praba Anandasundaram, Cinque Kelie
Colorist — De Grot
Componist — Mojan Alaiyeh
Audio — Jesse Enzler en Loudness.io
Casting— Jut&Jul Casting
Fotografie— Jonathan Andrew (Fotoformation)